“GNSS
technology has evolved as a necessary utility”
Says
Michael
Lindsay, Chief Operating Officer, NavCom Technology
while sharing his observations on NavCom’
vision, expertise and trends in technological
innovations
What is so unique about
NAVCOM? Tell us about NavCom.
NavCom
is the only company in the high precision GNSS products
business that owns the core intellectual property behind
both GNSS receivers and a Global Satellite Based Augmentation
Service (GSBAS). NavCom’s ability to tightly couple
the design of its GNSS receivers and its StarFire™
GSBAS service allows us to provide innovative solutions
to the marketplace that enhance the quality and competitiveness
of our customers’ solutions. One example of this
is our RTK Extend™ feature that is unique in the
market. By alleviating the constraints of local radio
propagation concerns, RTK Extend allows Surveyors, for
example, to complete their missions without interruption
despite potentially inconsistent radio coverage, thus
increasing productivity in the field.
Tell us about the vision
and expertise of NavCom
NavCom provides an extensive range of GNSS receivers
as well as our StarFire GSBAS service to the high
precision positioning and navigation markets. Our
close relationship with our parent company, John Deere,
has
translated into substantial growth and innovation
within the Precision Agricultural marketplace by providing
a number of advanced products and
services that have revolutionized farming practices
and substantially enhanced farm productivity. Our
vision is to replicate this successful formula in
other market sectors such as Construction, Land Survey,
Offshore Exploration and others by partnering with
John Deere and other companies that have the same
goals and aspirations as ourselves in delivering customer
solutions which provide a sustainable competitive
advantage.
What
key products and services do you offer?
NavCom offers
an extensive range of high precision GNSS receivers
as well as the StarFire™ Network, the world’s
first SBAS providing base station-free decimeter accuracy
across the globe. Along with being a highly cost-effective
solution, the system enables a broad range of user benefits
and flexibility options from one centimeter to decimeter
real-time positioning up to millimeter positioning with
post processing. In addition, NavCom provides consulting
services in the fields of precise positioning, wireless
communication and robotics.
What
market trends do you see in the field of precision GPS
and wireless communication?
GNSS
technology has evolved as a necessary utility in today’s
world as a result of the fundamental productivity improvements
that it enables, therefore, its adoption is accelerating
dramatically. Although this is most evident in the lower
precision market segments such as car navigation and
outdoor recreational activities, the adoption rate in
high precision applications is also accelerating. GPS
is routinely used in land, sea and aerial survey applications,
and it is also very common to see it used in GIS/ mapping
applications as municipalities are committed to building
ever more accurate geo-spatial databases of their assets.
Finally in the area of machine control, whether fully
autonomous or guidance assisted, GPS is making dramatic
changes to the way that routine work is performed.
The field of wireless communications is undergoing equally
dramatic changes with the advent of many new and feature
rich services that are enabling advanced connectivity
and communication on an unprecedented scale. In fact
by deploying wireless technologies, countries such as
India are bypassing many earlier generations of communications
technology and rapidly deploying a more updated communications
infrastructure, resulting in significant quality of
life changes for their populations with a corresponding
beneficial effect on their economies.
Which
direction is the technology heading in terms of innovations
and applications?
It is probably
not too trite to say…smaller, cheaper, faster
and more features. With all electronics technologies
there is an endless challenge to do more with less,
and GNSS is no exception. So I see continued technical
innovation aimed at improving the performance of GNSS
in signal acquisition, signal tracking, multi-path mitigation
and interference rejection while at the same time reducing
size, power consumption and cost and adding support
for more GNSS constellations (Galileo, Glonass, IRNSS
etc.)
In the applications space, the fairly recent adoption
of GNSS technology in Agriculture has proved a major
factor in enhancing farm economic performance. I see
this continuing to grow rapidly, and as the productivity
benefits are widely publicized, the adoption of this
technology in other market segments will also accelerate.
In the USA we are already seeing extensive and rapid
deployment of GNSS technology in the Construction industry
with systems that provide automation of earth moving
equipment.
Although most of today’s uses of GNSS technology
for robotic applications are within the military sector,
we see significant opportunity for such technologies
in commercial non-military environments whereby GNSS
receivers will be a large part of the localization and
navigation solution for non-military robotic vehicles.
How
do you see the market in the developing world in general
or in India in particular?
As I noted earlier, the market for high precision
GNSS technology is growing rapidly and we expect that
to continue for a while. On a global basis, we are
still at the early part of the adoption curve for
this technology and there are many exciting applications
that remain unexplored. As the performance of GNSS
receivers increases, as we add more GNSS constellations
and as the cost of GNSS receivers comes down,
I expect the high precision market to grow dramatically.
In India, while the use of GNSS technology is still
at an early stage, the implementation of the GAGAN-TDS
augmentation system and success of its preliminary
tests confirm the commitment and acceptance of the
technology and point to much more growth to come and
many applications to explore. We are excited by the
prospects for the Indian market and glad to be able
to participate through both collaborative and newly
defined opportunities.
Is
there any basic difference in approach and response
in between the developing world and the developed world?
It is really
a question of application maturity. In the developed
world, there is more infrastructure in place and as
a result, the usefulness of GNSS technology is amplified
by the more immediate effect it has on multiple areas
of life. In the developing world, GNSS technology is
primarily used to build infrastructure that is needed
and as such the amplification factors will come at a
later stage. However, as with wireless communications,
the developing economies have the opportunity to bypass
some of the interim systems and technologies already
adopted and later discarded by the developed world.
By doing this, the developing world will leap straight
to state-of-the-art systems.
Many
feel that India is a price sensitive market and that
at times it is difficult to make inroads in such a market.
Any comments?
All markets are
price sensitive markets. We live in a global economy
and all products and services whether technology based
or otherwise, have to prove their worth to the consumer.
For us, it is a simple equation. We must demonstrate
to our customers that their investment in our products
and services will be paid back at a high rate of return.
If we do this, we will succeed in the market. If not,
we will fail. This same basic rule applies to all the
markets we play in. The only differences come in the
nuances added by local conditions. Thus in India, for
instance, where labor costs are lower than in say the
USA, it may take a little longer for labor-intensive
applications to adopt GNSS technologies if the only
perceived benefit these technologies provide are lower
labor costs. However, where the deployment of GNSS is
a core enabler of applications that would otherwise
be very difficult or impossible without GNSS, then the
adoption rate in India is likely to be similar to the
rest of the world.
How
do you see the emergence of alternative space based
positioning systems like Galileo?
Galileo, IRNSS
and other similar systems are welcome additions to the
GNSS sector. By adding robustness and density of coverage
to the constellations available for use in positioning
and navigation, these added systems make all of our
lives better and provide stronger assurances that the
tools we have grown to rely on as part of everyday life,
will be there when we need them.
Michael
Lindsay is the Chief Operating Officer
of NavCom Technology, Inc., a John Deere Company,
where he has responsibility for developing NavCom's
precise positioning and navigation business worldwide.
Prior to joining NavCom, he worked in the terrestrial
and satellite based telecommunications industry
for a number of companies including STM Wireless,
Dowty Communications and Case Communications.
Born
and
educated in the United Kingdom, Michael holds
a BA (Hons.) degree in Economics and Financial
Control from the University of Lancaster in the
United Kingdom and is an Associate member of the
Institute of Chartered Accountants in England
and Wales. Michael has worked as a senior executive
in a number of roles for public, private and venture
backed start up companies in both the UK and USA
and he has extensive experience in building, developing
and marketing businesses both domestically and
internationally.