| In the
last several years we have seen an explosion of
consumer GPS products. Telematics systems, LBS
applications on cell phones, GPS-enabled PDAs,
and more novel GPS products such as pet finders
have flooded the marketplace, with new products
and applications announced almost daily. Likewise,
public awareness of the potential utility of GPS
has increased. Microsoft’s and Google’s
entrance into the GPS and mapping market have
helped accelerate consumer understanding and adoption
of location technology. This is also causing a
major demand among users of LBS technology to
“show what is around me.” In a word,
GPS is a general term in the marketplace to which
consumers are accustomed in how they understand
and explain all location-enabled products and
applications. What’s interesting is that
GPS is not even the positioning-enabling (or location-enabling)
technology inside many of these new locationaware
applications that are getting a lot of traction
these days. Moreover, Google and the other online
mapping consumer websites are a disruptive technology
for GPS because they don’t require the use
of GPS – users can either self provision
by entering a street intersection or applications
like Google Local and Microsoft Local Live use
WiFi for location sensing to the nearest access
point.
Today, there is a vast array of location technologies
that are involved in the calculation of a user’s
or object’s position in a space or grid,
based on some mathematical model. Positioning
here means allowing a mobile device to be aware
of its location with different degrees of precision
and accuracy. The technology required for provision
of automated location information to mobile devices
has been in continual development for several
decades. While the majority has its roots in the
military (e.g., GPS), modern consumer technology
is also rising to meet the challenges, specifically
in metropolitan areas. Telecommunications initiatives,
like the U.S. FCC's E911 and Europe's E112, have
generated a lot of interest in the potential for
"Location Based Services" (LBS)--application
and services that are a function of a person's
or object's location.
Unfortunately, LBS fails because it does not work
where people are: indoors and in cities. GPS is
great, but not for many of the enduser (consumer-facing)
and 'local' applications that will prove to be
the backbone of the LBS market. That is, millions
of square meters of indoor space and urban areas
are out of reach of GPS systems. Conventional
GPS
receivers do not work inside buildings due to
the absence of line of sight to
satellites, while cellular positioning methods
generally fail to provide a satisfactory degree
of accuracy, resulting in a greater part of the
world’s commerce and social interaction
that is being conducted indoors not being able
to take advantage of outdoor positioning systems
like GPS. The delivered position fixes cannot
even be used for determining whether a target
person stays inside or outside a certain building,
not to mention that it is by no means possible
to locate it with the granularity of rooms or
floors.
A multitude of applications and services can benefit
from indoor (in building) positioning and navigation
such as logistics, routing, sales, asset tracking,
personal safety, and emergency response (e.g.,
Department of Homeland Security’s advanced
3D locator system), as well as consumer handset
LBS applications. With the last, locationbased
advertising is a good example, where vendors care
about building a closer relationship to the potential
consumer. Google, with billions of dollars in
annual revenue generated through targeted ads
associated with online searches, might be able
to improve the economics of such plans via location-based
advertising.
Fortunately, over the past decade, advances in
location positioning technology have made it possible
to locate users and objects indoors (locally;
i.e., in urban centers and inside buildings).
These alternative technologies are now being introduced
to the market, enabling many kinds of indoor location-aware
applications. Different technologies will demand
different capabilities from devices, while they
bring various constraints. Outside the remit of
2G, 2.5G, 3G, and 4G cellular networks exist other
families of positioning technologies that are
often referred to as “local positioning”,
which make use of short-range networks such as
802.11, Bluetooth, RFID, ultrasound, UWB, IrDA,
or TV radio signals.
Indoor positioning and tracking applications are
not just a vision or found only in the lab. The
potentials of location-aware indoor applications
were realized in the early 1990s. They were explored
in conjunction with research on ubiquitous/sentient
computing. Indoor environments present opportunities
for a rich set of location-aware applications
such as navigation tools for humans and robots,
interactive virtual games, resource discovery,
asset tracking, location-aware sensor networking,
and others. Further, typical indoor applications
require different types of location information
such as physical space, position, and orientation.
Indoor location-aware applications require micro-detailed
geo-referencing to satisfy users’ growing
needs. It is not enough to geo-reference a building
if the position of users and other objects inside
the building are also relevant. Objects are used
as landmarks, and relationships among the objects
are crucial for symbolic representation of the
whole system. |